Deep Dive 13 minutes PremiumOnline Grocery Series: France – Where Click-and-Drive Is King Coresight Research November 23, 2016 Executive Summary France has one of the world’s leading online grocery markets. E-commerce accounted for 5.3% of total sales of fast-moving consumer goods (FMCGs) in France as of June 2016, according to Kantar Worldpanel. In Europe, only the UK had a larger share, at 6.9%, while countries such as the US and Germany lagged France considerably. The early introduction of drive-through collection services underpinned the expansion of online grocery retailing in France. Some French hypermarket retailers introduced these “click-and-drive” services as early as 2004. The model was successful and expanded rapidly. Our research found that, as of July 2016, there were 3,150 drive-through collection points throughout France. Retailers in other countries introduced click-and-drive at a much later stage. Click-and-drive pushed up shopping frequency in France. These services encouraged French consumers who buy groceries online to shop more frequently than consumers in other countries, as French shoppers see click-and-drive as a real alternative to in-store shopping. As a result, France has a larger online grocery retailing market, even though the proportion of consumers buying groceries online in France remains relatively low compared with some other markets. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2024, Week 5: Walmart Announces US ExpansionCES 2023: 12 Innovative Startups Seen at Pepcom Digital Experience!Microsoft Ability Summit 2023—The Latest Trends in AI and Inclusive TechnologyMarket Navigator: US Drugstore and Pharmacy Retailers—A Strong Focus on Healthcare Expansion in 2024 and Beyond